Spencer's Sustainability Review's

A call to action If you read the letter from Larry Fink, the CEO of world’s largest private equity fund “BlackRock”, you see how equity and finance has the power to shape the world.   - Larry Fink, CEO of BlackRock, the worlds largest PE fund (Kollewe 2022) We all need finance at some point. Unless their founder is a billionaire like Musk or Bezos, founders and CEOs of startups need some external funding to grow their company to the point they can be profitable and make their desired impact. As individuals, we might need finance to buy a house. We may even loan out our own money in order to get some return.   This is an example of how much power we as induvial, have the power to shape the future of business and innovation for the greener. I want this post to break down what sustainable finance is, its impacts so far and what we need to do to spread the phenomenon further.   What is sustainable finance?   Very simply, sustainable finance are the undertaking of financi...

If you’ve been following my blog, you will remember that my first post was discussing the importance of making our supply/value chains more sustainable if we truly wanted to make radical change on the way that business operations impact the environment.  Well recently I’ve found an incredibly interesting innovation that DHL has been making to their value chain, this being looking to turn the cargo plane fleet electric (Spence 2021), an image of which can be seen below.  - A concept image of DHLs future net zero shipping plane (DHL 2021) Why this is so important?    Aviation is one of the biggest contributors to global CO2 emissions in the modern world. Estimates place aviation’s contributions to greenhouse gas emissions at 3.5% of all of the planets emissions and with the increasing ease and frequency of international travel, this number could triple by 2050 (Overton 2019).    In a delivery market where the speed of movement of goods is key to a delive...

As marketing students, we all know how powerful great marketing can be. It can enhance sales, improve reputation and build strong relationships with new and existing consumers.    Marketing can help firm direct people to feel certain ways about a brand, but it can also encourage actions among consumers and communities and this has huge potential for increasing sustainable behaviour.   The Pokémon Go Earth day clean-up   Now I’m sure you all remember (2016), where everyone in the world seemed to want nothing more than to play Pokémon go.  -         Pokémon Go players in Robson Square , Vancouver in 2016 (DailyHive 2016)   Countless news stories and social media post covered the game that seemed to explode in popularity out of nowhere.    At the most basic level, the game core focus is about going out, either alone or with friends, and catch Pokémon, cute creatures with special powers, in order to train and compete...